Corporate Identity & Logo Design

Whether you're a new company in need of a corporate identity or an existing company wanting a new look, InSight Design can design a logo that is tailored to fit your needs.

A logo is the the foundation of your company’s brand and is the primary means by which customers form an image of your company. It is one of the most important promotional tools that sets your company apart and encourages customer loyalty.

The purpose of a logo is to catch the attention of your audience and promote brand recognition. It might be the first impression people have of your business, so it should reflect your business accurately. A professionally designed logo is the mark of a business that cares about the message they want to portray.

Common Mistakes That Should be Avoided in Logo Design are:

  • To design the logo yourself
  • Hire a friend, relative or amateur with a little knowledge of the graphic arts to design your logo for free
  • Use an online logo generator
  • Use clip art or low resolution stock art
  • Is to complex and loses detail when it is printed in a small format

The Logo Design Process

  • First, we get an understanding of your business; the services you provide, the products you sell, who your target audience is and any ideas you may have
  • Next, we incorporate your ideas as well as fresh ideas from us to create several logo examples for you to choose from
  • From the initial examples, we'll make any necessary modifications in order to reach your desired representational goals (fonts, colors . . .)
  • Now that you have a logo that truly represents your business, we'll use it to design additional marketing materials (business cards, brochures, website . . .)

The following are Logos we helped our clients develop

CRI Community Residencies
Client: Community Residencies, Inc.
Services:
Logo & website design
url:
website design in progress

nutrition balance

Client: Nutrition Balance LLC
Services:
Logo & website design, print collateral
url:
www.nutritionbalance.org
Northeast Site Solutions Client: NSS - Northeast Site Solutions
Services: Logo & website design, print collateral
url: www.northeastsitesolutions.com
wioLogo Client: Whole-In-One
Services:
Logo & website design, print collateral
url:
www.wholeinone.org
Polish American Foundation of CT Client: Polish American Foundation of CT
Services:
Logo & website design
url:
website in the works

jCaulkingLogo

Client: Johnson Caulking
Services:
Logo & website design, print collateral
url:
www.zombeebob.com 
massOrthoLogo Client: Massachusetts Orthopaedic Association
Services:
Logo & website REDESIGN
url:
www.massortho.org
roo Self-Storage 

Client: Roo Self-Storage
Services:
Logo design, website design and signage for 2 locations
url: www.rooselfstorage.com

url: www.roostoragetoo.com

flamig farm

Client: Flamig Farm
Services:
Logo & website design as well as retail items for store

url: www.flamigfarm.com

 vernon Housing Client: Vernon Housing Authority
Services: Logo & website design
url: www.vernonhousing.org
ldp Client: Liberty Dental
Services: redesign existing logo, business cards, letterhead, fliers, booklets and extensive work on their website
url: www.libertydentalplan.com
nbmaaKidsLogo Client: New Britain Museum of American Art
Services: Logo design for interactive learning games which can only be viewed at the museum on their Kiosks; located in the art lab
url: www.nbmaa.org
ctortho
Client:
CT Orthopaedic Society
Services: Logo and website design
url:
www.ctortho.org
wits Client: Women in the Spirit
Services: Logo  & website design, print & marketing materials
url: www.witsretreats.com
mechanicalLogo Client: Mechanical Plumbing & Heating
Services:
Logo & website design, print collateral
wwaLogo Client: Word Wisdom Art
Services:
Design logo and shopping cart website
url:
www.wordwisdomart.com
Zombee Bob Client: Zombee Bob
Services:
Logo & website design, print collateral and animated snippets of graphic novel
url:
www.zombeebob.com

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Insight Design Studios
345 Country Club Rd.
Avon, CT 06001

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