WHAT IS RESPONSIVE DESIGN
A site that is designed responsively is a website that responds to various devices, ie. smart phones, tablets and web browsers. Basically, instead of designing for a specific device we can design one site that responds (resizes) to whatever device is accessing the site.
If your your website is not optimized for the latest mobile devices, you might be doing yourself a great disservice. As the popularity and affordability of mobile devices continues to rise, more and more people are using them to access the web.
Why Responsive Design
Users expect mobile-friendliness. 2012, Google released new data indicating that users expect mobile-friendliness when they surf the Web from their smart phones and tablet devices. According to Google, “67% of mobile users say that they’re more likely to buy a product or service from a mobile-friendly site, and 74% say they’re more likely to return to that site in the future.”