Before you try to increase visitors to your Website, it’s important to ensure that your site is ready to receive them. InSight Design Studios builds the following functionality into all the sites we develop.

SEO is the process of making changes to your Website to improve its chances of ranking well on Internet search engines. This includes choosing keywords that people might use to search for businesses like yours, putting the keywords in right place in your Website’s content, and having sufficient content on each of your Website pages.


Get your site in shape - Ensure that your site is streamlined, easy to navigate, and populated with rich content.

Select Keywords - A keyword is a word or a phrase entered by people into a search engine when they want to find information, or products and services online. Once your keywords are developed they should be cross linked within your website and reflected in page headings. It is no longer satisfactory to have the meta tags, they need to be worked into your sites content.

Rich Content - Populate your keywords throughout your website content and on the appropriate pages by using 2 or 3 keywords per page that includes a minimum of 250 words of unique content.

Description - The meta-tag description allows you to determine how you would like your website described to a search engine spider.

Verification - This involves submitting your site to major search engines and verifying them by installing code, submitting an xml sitemap and installing tracking code from Google Webmaster Tools, Bing Webmaster Tools, Google Analytics.

Link Building - The best way to be sure that the search engines can find your site is to have other Websites link to your site. If you have a lot of other Websites linking to your site, the search engine spiders will visit your site more frequently and find new content quickly. A couple of great free submission areas are the online Yellow Pages, Manta, Google Plus, Google Maps, Merchant Circle, Yelp and many more.

BE Patient - Once you have optimized your Website, it can take weeks to months before you start to see an increase in your site’s rankings for the keyword phrases you targeted.

Search Engine Marketing – If you need instant exposure we suggest a Pay-Per-Click online marketing campaign (Google AdWords, Yahoo advertising).

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Insight Design Studios
345 Country Club Rd.
Avon, CT 06001

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