CASE STUDIES

#1 - CT Orthopaedic Society, New England Hand Society & MA Orthopaedic Association

We started working with Susan Shaffman in 2003 by designing a logo and new website for the Connecticut Orthopedic Society. Since then we have maintained a professional relationship due to the regular updates the site needs.

Susan is also affiliated with the New England Hand Society as well as the Massachusetts Orthopaedic Association. In March 2009 when it was time to do some major updates to their website she found out that the company who designed the site outsourced the work to a third party and there was no one there to help her or fix a problem with the site.

This is not the first client we've had that hired a company who outsourced all the work. Outsourcing has become a popular practice in today's online marketplace. Companies should know what they're getting, who is doing the work and how long it will take to get updates.

We built the new site adding additional functionality and Susan is now able to track memberships, meeting registrations, update an online directory of Doctors, send out quarterly eBlasts as well as add and edit content; all through one online interface.

Since then, InSight Design Studios was hired to redesign the CT Orthopaedic Society and the Massachusetts Orthopaedic Association's logo and website.

#2 - New Britain Museum of American Art

In 2001 Tina Rice, owner of Insight Design Studios, helped the museums' in-house graphic designer fix issues on their website because they had limited experience in that area. Tina did this work pro-bono for a couple of months and in doing so met some of the decision makers. So when it came time to develop an educational area for their website they called on her services because of her knowledge and expertise.

Over the years Tina has become their go to online marketing person. She has headed up several interactive campaigns for the NBMAA and continues to do so. In April 2007 we installed 2 kiosks of Interactive Learning Games in their Art Lab. During this year long project Tina acted as art director/designer, collaborated with fellow artists and designers, meet with museum staff as well as created and presented work and ideas to various public groups.

In August 2008 InSight Design Studios redesigned and built an extremely robust web site that includes a Content Management System, motion graphics, eMuseum, games, and members can pay their dues, join or make a donation. After the site was complete she provided a training session to several of the staff members so that they could learn how to maintain the site. Every now and then WE are called upon to make some minor adjustments that are beyond the scope of their training.

Because of the dedication to keeping up with technology, the New Britain Museum of American Arts' website has become a true marketing asset.

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Insight Design Studios
345 Country Club Rd.
Avon, CT 06001

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